TopCashback's James Little and Moonpull's Steven Brown discuss all things affiliate tracking, from responsibility to solutions and beyond.
I consider James Little, Steven Brown, and Kevin Edwards to be like the Three Musketeers of affiliate tracking.
The work they have all respectively achieved at TopCashback, Moonpull, and the APMA has been instrumental to not only raising awareness about the issues with affiliate tracking, but also proposing potential solutions.
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
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Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
