TopCashback's James Little and Moonpull's Steven Brown discuss all things affiliate tracking, from responsibility to solutions and beyond.
I consider James Little, Steven Brown, and Kevin Edwards to be like the Three Musketeers of affiliate tracking.
The work they have all respectively achieved at TopCashback, Moonpull, and the APMA has been instrumental to not only raising awareness about the issues with affiliate tracking, but also proposing potential solutions.
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
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Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
