TopCashback's James Little and Moonpull's Steven Brown discuss all things affiliate tracking, from responsibility to solutions and beyond.
I consider James Little, Steven Brown, and Kevin Edwards to be like the Three Musketeers of affiliate tracking.
The work they have all respectively achieved at TopCashback, Moonpull, and the APMA has been instrumental to not only raising awareness about the issues with affiliate tracking, but also proposing potential solutions.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
