TopCashback's James Little and Moonpull's Steven Brown discuss all things affiliate tracking, from responsibility to solutions and beyond.
I consider James Little, Steven Brown, and Kevin Edwards to be like the Three Musketeers of affiliate tracking.
The work they have all respectively achieved at TopCashback, Moonpull, and the APMA has been instrumental to not only raising awareness about the issues with affiliate tracking, but also proposing potential solutions.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
