Plus, AI Overview analysis and new link curation tools for creators.
Taboola recently collaborated with YouGov to release findings from a study highlighting advertisers' unpreparedness for the impending cookie phaseout, despite Google's delay in implementation. The study surveyed 202 advertising and marketing decision makers from companies with at least 100 employees.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
