Tom Rathbone explains the Bing affiliate anomaly discovered by PartnerCentric and theorises why we're seeing so much drama from big search engines right now.
What’s going on with Big Tech search engines and affiliate marketing at the moment?
It’s not unusual to see hiccups in this industry. New updates have always sprung up that have thrown the channel into momentary disarray, only for it to reconvene and evolve, grow even stronger, and move beyond them.
But has there ever been a week as chaotic as this one before?
If you’re not familiar with Google’s actions, you can catch up on the story here and here.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
