Catch up on all you missed in affiliate and performance marketing this week.
A lot has happened in the past few weeks in affiliate marketing.
Google’s cookie deprecation has been extended, but some advertisers have already begun moving their affiliate tracking behind consent. It’s not worked out well.
Also, cookie deprecation may be a distant threat, but Google’s new spam policy is very much current. Should you be worried? More on that below.
Let’s crack on with the Week in Review.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
