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Influencer Marketing Set to Soar, Reaching $199.6 Billion by 2032

Amidst the digital transformation and burgeoning cost-effective marketing, a recent report by Allied Market Research reveals that key players such as NeoReach, Mavrck, and Aspire are leading the charge.

By Jack Shute

/ 17 Jan 2024

Influencer Marketing Set to Soar, Reaching $199.6 Billion by 2032

Week in Review: Connected TV Gets Another Perfomance-powered Update

Everything you might have missed from the past week in partnership marketing.

By Sol Wilkinson

/ 12 Jan 2024

Week in Review: Connected TV Gets Another Perfomance-powered Update

Chiara Ferragni: Italy’s Influencer Scandal Followed by Tighter Regulations

An Italian regulator unveils stringent rules for influencers in the aftermath of Chiara Ferragni's controversial charity initiative, marking a pivotal moment in online content regulation.

By Jack Shute

/ 12 Jan 2024

Chiara Ferragni: Italy’s Influencer Scandal Followed by Tighter Regulations

How Affiliate Marketers Can Gain More Budget From CMOs

Simon Baptist of AppLovin weighs in on how to get brands to invest in the affiliate channel. Also discusses rewards and customer satisfaction.

By Sol Wilkinson

/ 11 Jan 2024

How Affiliate Marketers Can Gain More Budget From CMOs

Week in Review: Earnings of Top 50 Creators, Influencer Bans, and Instagram Frustrations

Instagram creators voiced frustrations over feature overload, the FTC issued stern warnings on influencer sponsorship disclosures, a Chinese influencer faced a potential lifelong ban and much more.

By Jack Shute

/ 5 Jan 2024

Week in Review: Earnings of Top 50 Creators, Influencer Bans, and Instagram Frustrations

Affiliate Marketing 2024: A Glimpse Into A Tech-Fueled, Publisher-Empowered Future

What does 2024 have in store for affiliate marketers?

By Sol Wilkinson

/ 4 Jan 2024

Affiliate Marketing 2024: A Glimpse Into A Tech-Fueled, Publisher-Empowered Future

Influencer Marketing’s AI Revolution: Optimism and Transparency

The study reveals a transformative shift in the influencer marketing industry, with cautious optimism and a call for transparency at its core.

By Jack Shute

/ 19 Dec 2023

Influencer Marketing’s AI Revolution: Optimism and Transparency

Week in Review: TikTok Trends 2024, YouTube's Revenue Secrecy, and the IAB's Creator Focus

From Instagram's celebrity podcast debut to Traackr's top brands in influencer marketing, and China's luxury leaders, we’ve summarised a week of seismic shifts in digital landscapes and influencer marketing strategies.

By Jack Shute

/ 15 Dec 2023

Week in Review: TikTok Trends 2024, YouTube's Revenue Secrecy, and the IAB's Creator Focus

How To Fix Affiliate Tracking in 2024

Last week, a sizeable portion of the UK publisher industry gathered in Soho, London to discuss the pressing issues of ongoing broken tracking, user consent and cookie deprecation in affiliate marketing.

By Sol Wilkinson

/ 12 Dec 2023

Industry Take: Will Google Wipe Out Coupon Providers?

Industry executives offer their two cents on what the Google updates mean for the coupon space and how it will be affected.

By Sol Wilkinson

/ 11 Dec 2023

Industry Take: Will Google Wipe Out Coupon Providers?

Week in Review: Consumers Call for a Sustainable Christmas & Digital Giant Launches AI Suite

By Sol Wilkinson

/ 8 Dec 2023

Week in Review: Consumers Call for a Sustainable Christmas & Digital Giant Launches AI Suite

Week in Review: TikTok for News, Sexy Sponsored Posts, & an FTC Influencer Warning

Influencer marketers get an FTC warning, M&C Saatchi reveals a new creator marketing venture, Americans use TikTok for news, and sexy influencer posts make more cash, plus more.

By Jack Shute

/ 1 Dec 2023

Week in Review: TikTok for News, Sexy Sponsored Posts, & an FTC Influencer Warning