Tracking experts James Little and Steven Brown share their thoughts on what Google’s plans mean for advertisers and affiliates.
Google has reverted its plans to deprecate third-party cookies in Chrome.
Yesterday, the company’s VP of Privacy Sandbox, Anthony Chavez, published a blog post stating that Google is now “proposing an updated approach that elevates user choice.”
“Instead of deprecating third-party cookies,” he writes, “We would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time.”
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
