Prime Video’s controversial price increase has incited furious responses from subscribers.
CTV is rapidly becoming a powerhouse of performance marketing. But are the demands of streaming giants ruining its credibility with consumers?
Taylor Swift faces AI-generated image threats, MrBeast proves the power of viral influencer marketing, TikTok has a pro-Biden influencer campaign takeover, and Instagram and Meta test new creator features.
The renowned UK savings site VoucherCodes has kicked off the year with a whole new look and a revised strategy. We talk to Armelle Guillet, Senior Director of Marketing, to find out more about the company’s strategies and thoughts on competition.
A concerning trend where influencers vanish after signing agreements has urged for greater transparency and honesty to foster trust and maintain successful brand partnerships.
The Creator Economy pushes for transparency and fairness, TikTok introduces game-changing ad analytics, MrBeast tests X's unique monetisation, and more, marking a dynamic week in reshaping the influencer marketing space.
Adobe's recent report explores TikTok’s hidden search engine powers, but recent controversies surrounding its suggested search bar results indicate a need for a heightened responsibility over its majority Gen Z audience.
