We surveyed e-commerce led brands to learn more about their spending habits, preferences and plans when it comes to affiliate marketing and the customer journey.
From government TikTok immigration campaigns to Elon Musk, Coach's virtual influencer partnership, YouTube's creator tools, and Instagram's hashtag limits.
With 15 years of valuable experience, Artem Ozerkov joins Alexander Bachmann as Co-CEO of Mitgo Group. We caught up with him about his plans for the year ahead, what affiliates he’ll be investing in, and more.
The BNPL leaders rethink their approach to affiliate marketing. Elsewhere, Amazon announces an eyebrow-raising partnership in order to bypass cookie death.
Prime Video’s controversial price increase has incited furious responses from subscribers.
CTV is rapidly becoming a powerhouse of performance marketing. But are the demands of streaming giants ruining its credibility with consumers?
Taylor Swift faces AI-generated image threats, MrBeast proves the power of viral influencer marketing, TikTok has a pro-Biden influencer campaign takeover, and Instagram and Meta test new creator features.
The renowned UK savings site VoucherCodes has kicked off the year with a whole new look and a revised strategy. We talk to Armelle Guillet, Senior Director of Marketing, to find out more about the company’s strategies and thoughts on competition.
