Senior marketers are also seeing near-perfect effectiveness rates in content commerce and performance marketing, but aren't ready to prioritise affiliate marketing.
ASOS transforms staff into influencers, Lipton recruits creators to connect with Gen Z, Threads sees a surge in downloads, and Instagram unveils its 'Friend Map' feature.
Pinterest ventures into streaming and long-form content with a shoppable TV show, marking its inaugural foray beyond the platform. We take a look at what TikTok, Instagram, and X are doing to follow suit.
We surveyed e-commerce led brands to learn more about their spending habits, preferences and plans when it comes to affiliate marketing and the customer journey.
From government TikTok immigration campaigns to Elon Musk, Coach's virtual influencer partnership, YouTube's creator tools, and Instagram's hashtag limits.
With 15 years of valuable experience, Artem Ozerkov joins Alexander Bachmann as Co-CEO of Mitgo Group. We caught up with him about his plans for the year ahead, what affiliates he’ll be investing in, and more.
The BNPL leaders rethink their approach to affiliate marketing. Elsewhere, Amazon announces an eyebrow-raising partnership in order to bypass cookie death.
