In a new update, Google once again pulls traffic away from affiliates.
Google has announced that ads are now live in the ‘AI Overviews’ sections of search results.
During a markedly controversial year for Google, AI Overviews have been one of the company’s most divisive launches.
While the search giant asserts in a blog post that users of AI Overviews are “more satisfied with their search results”, it has drawn vast swathes of criticism from content publishers, SEO writers, and even users.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
