The 2024 US Election is proving to be difficult to navigate across the creator economy.
At the time of writing, there are just 56 days left until the United States decides its next President. It’s a tense time, not just for Americans, but for those of us watching from around the world. It’s also been quite stressful for those working within the creator economy, and the next couple of months are unlikely to bring much relief.
Since the race began, when incumbent President Joe Biden was still on the ticket, creators have been at the centre of both parties' campaign strategies.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
