A Hello Partner exclusive. We hear from the publishers involved in Bing’s latest coupon update.
Bing has started listing coupon codes directly in its search results.
The move mirrors Google’s recent updates, which aim to make coupon codes visible in the SERPs.
The only difference is that Google’s features have generally aggravated publishers, as they are set to reduce traffic to affiliate sites. Bing’s update, on the other hand, could actually benefit a handful of publishers.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
