Adam Knappy is the Group CMO & CEO of Media Division at THG, a British e-commerce retail company headquartered in Manchester, England. Knappy joined the company in 2011 and has played a vital role in its escalation to the global force we know today, owning multiple popular web stores, including Cult Beauty, Dermstore, and Lookfantastic.
THG's CMO on Thriving Through Partnerships: Insights from the Retailer's Global Expansion
We're often always to hear a CMO's perspective on the affiliate channel. In this case, Knappy's view is not only positive, but unique and progressive.
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