It can be hard to keep up with everything that happens in our exciting industry, so it’s easy for some stories to slip through the cracks. That’s why we deliver our ‘Week in Review’, to ensure you can stay up to date with the latest happenings in the industry.
Week in Review: Update to YouTube Shorts and NATO Taps into Creator Economy
Everything you may have missed this week in the creator economy and influencer marketing.
From our partners
How to Grow a Mature Affiliate Programme: Four Priorities for Brands
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
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Influencer Marketing Has an Infrastructure Problem
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
By
James Eid
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Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
By
Sofia Aira
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How Can Brands and Publishers Work Better Together?
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
By
Newsdesk
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