Brands Are Shifting Resources to Performance Marketing, New Report Finds
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
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New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
How is AI Impacting Affiliate Publishers?
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-Linked Offers: Promise, Proof, or Problem?
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel struggling to meet...
Publishers to Get “Fairer Deal” in CMA Shake-up
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
Under the Microscope: Content in the Age of AI
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Google: The New Marketplace
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
The Sidemen Changed the Creator Economy. Can it Survive Without KSI?
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
Minecraft Launches First-Ever Affiliate Programme with impact.com
The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation.
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Facebook Launches Toolkit to Help Gaming Creators Foster Online Communities
Facebook is testing a new toolkit to help gaming creators and moderators build more inclusive communities online and easily set guidelines for positive conversations in their individual community.To establish the rules and guidelines for creators, Facebook worked with the Fair Play Alliance, a coalition of game companies encouraging healthy...
The Top Five Mistakes You’re Making on TikTok
TikTok has attributed many different names. From being a ‘super-star making machine’ to ‘Gen Z’s favourite platform’, the most downloaded app in Q1 2019 has been a God-send for marketers looking to engage Gen Z. The likes of Guess, Chipotle, and The Washington Post activate campaigns on the platform...
A Day in the Life: Natalie Crippen, Head of Customer Success EMEA, CreatorIQ
Natalie Crippen began working with influencers when it was deemed the “wild west” and has five years’ experience designing and executing influencer campaigns for clients like Disney, Dolce & Gabbana and Coca Cola. She joined CreatorIQ in 2017 as the success manager in the New York office before moving to...
FDA to Investigate Influencers Promoting Pharmaceutical Products
The US Food and Drug Administration (FDA) announced it will conduct two studies to assess how the promotion of pharmaceuticals by different types of endorsers – celebrities, physicians, patients and influencers – affect users’ reactions to medication, including “recognition of [the nature of the content as a] promotion and endorser as [having...
How Fanbytes Leveraged Influencer Marketing To Make Accountancy Great Again
Fanbytes is an award-winning influencer marketing agency and is recognised as thought-leaders in the Gen Z marketing space. They have activated campaigns with top brands such as Mcdonalds, Universal, and more unorthodox brands such as Public Health England and now ACCA.ACCA is a leading international accounting body that is...
#IMA20: Brands Are Waking Up to the Power of Influencer Marketing
With the Influencer Marketing Awards 2020 taking place in just under two months, it’s time to announce who is in the running for bronze, silver, and gold. The panel of judges from across the globe spent an intense day deliberating and debating the record-breaking number of entries across the...
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