Brands Are Shifting Resources to Performance Marketing, New Report Finds
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
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New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
How is AI Impacting Affiliate Publishers?
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-Linked Offers: Promise, Proof, or Problem?
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel struggling to meet...
Publishers to Get “Fairer Deal” in CMA Shake-up
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
Under the Microscope: Content in the Age of AI
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Google: The New Marketplace
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
The Sidemen Changed the Creator Economy. Can it Survive Without KSI?
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
Minecraft Launches First-Ever Affiliate Programme with impact.com
The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation.
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Making a Play for More Authenticity in Super Bowl Advertising
The return to authenticity is in full force and consumer’s demand for “real” has carried over into this year’s Super Bowl advertising. However, landing in the end zone of consumer loyalty, inspiration and engagement during America’s biggest televised event is no easy feat. While brands funnel millions...
#IMA20: Q&A with Category Sponsor Takumi
We are thrilled Takumi is sponsoring the brand-new Best Use of a Small Budget category at this year’s Influencer Marketing Awards taking place on March 25. We spoke with Adam Williams, CEO of Takumi about how to make a big impact with a small influencer marketing budget, how brand...
Influencer Marketing 2020: How Brand Strategies Will Change This Decade
Instagram poses a unique opportunity for brands. It allows them to quite literally appear in the palm of their consumers’ hands, and access people who are likely to be engaged with their product, mission, and ethos. As Instagram enters its tenth year, it is finally getting the recognition it deserves...
Vine Co-Founder is Back With Byte to Take on TikTok
After short-form video platform Vine was acquired by Twitter in 2012 and later shut down in 2017, the app’s co-creator Dom Hofmann said it would be back with a follow-up app. Hofmann is back with a new app, Byte, which went live on Friday evening. The company announced in...
Spotify Trials New ‘Stories’ Feature for Influencer Playlists
Spotify is the latest platform to test ‘Stories’ that will allow influencers to post short-form videos to the top of their public playlists, according to TechCrunch. The test went live with lifestyle and beauty creator Summer McKeen, who is known for curating playlists and sharing them with her Spotify fans...
What You Need to Know About Instagram Paid Partnerships
It’s easy to waste a lot of money on social media partnerships that don’t do anything for your business. If your business is centered around a product or service that photographs well, you’ll probably be looking at Instagram as a potential marketing option. What do you need...
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