Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
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#IMA20: Your Chance to Mix With the Influencer Industry Elite
The Influencer Marketing Awards’ shortlist party will bring the industry elite to The House of St. Barnabas, a private London-based members’ club run as a charity to help those who have experienced homelessness. The beautiful Georgian townhouse, as featured in Vogue, Vanity Fair, and Financial Times’, will serve as the...
ASA Updates its Influencer Marketing Guidance
The Advertising Standards Authority (ASA) along with Committees of Advertising Practice (CAP) and the Competition and Markets Authority (CMA) have launched its new and improved influencers’ guide to provide advice for influencers about the relevant rules surrounding influencer marketing and how to make it clear that “adverts are adverts.” While...
Instagram Generates $20 Billion in Ad Revenue
Last year, Jefferies forecasted that Instagram would generate $14 billion in revenue in 2019, which was around 20% of how much total revenue Facebook was expected to generate. Facebook-owned Instagram has reportedly smashed the prediction having generated a whopping $20 billion in advertising revenue last year – more than a quarter...
Why You Should Be Investing in a Content Strategy for TikTok
Now with over 800 million monthly active users across the world, TikTok is a force to be reckoned with. That number is already greater than Twitter and Snapchat combined. What was once considered a hard to comprehend platform is now creating a sense of urgency for brands to shift resources...
Facebook Launches Toolkit to Help Gaming Creators Foster Online Communities
Facebook is testing a new toolkit to help gaming creators and moderators build more inclusive communities online and easily set guidelines for positive conversations in their individual community.To establish the rules and guidelines for creators, Facebook worked with the Fair Play Alliance, a coalition of game companies encouraging healthy...
The Top Five Mistakes You’re Making on TikTok
TikTok has attributed many different names. From being a ‘super-star making machine’ to ‘Gen Z’s favourite platform’, the most downloaded app in Q1 2019 has been a God-send for marketers looking to engage Gen Z. The likes of Guess, Chipotle, and The Washington Post activate campaigns on the platform...
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