New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
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Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
How is AI Impacting Affiliate Publishers?
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-Linked Offers: Promise, Proof, or Problem?
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel struggling to meet...
Publishers to Get “Fairer Deal” in CMA Shake-up
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
Under the Microscope: Content in the Age of AI
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Google: The New Marketplace
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
The Sidemen Changed the Creator Economy. Can it Survive Without KSI?
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
Minecraft Launches First-Ever Affiliate Programme with impact.com
The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation.
The Creator Economy Revolution is Alive, Kicking, and Reshaping Modern Marketing
For marketing leaders, it's no longer about whether creator marketing deserves investment, says San Sareen.
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CreatorIQ Embarks on European Expansion to Meet Growing Demand
Influencer marketing platform CreatorIQ announced today that it is expanding into France and Germany as part of its growth strategy as demand for influencer marketing software increases. This follows a successful year for the company, having received a $12million investment from TVC Capital and Unilever Ventures, and opened its EMEA...
#IMA20: The Exclusive Shortlist Party Hosted by Kindred
On Wednesday evening, the stunning House of St. Barnabas, a private London-based members’ club run as a charity to help those who have experienced homelessness, played host to the exclusive Influencer Marketing Awards shortlist party hosted by Kindred. It gave this year’s finalists and event sponsors the chance to...
Secure Your Early-Bird Tickets for the Influencer Marketing Show NYC
Following the announcement of the inaugural NYC Influencer Marketing Show, a limited number of early-bird tickets for our first-ever US event are now officially on sale. The one-day event taking place on May 20 in New York will bring the leading agencies, technologies and influencer marketing gurus together under one...
Does 5G Hold the Key to the Evolution of Influencer Marketing?
The marketing landscape has transformed significantly over the past few years, with the introduction of new strands such as influencer marketing, which have rapidly changed the outlook of the sector. More than ever, consumers are being swayed by content creators in their decision-making.2019 saw a wave of the highest-quality...
A Day in the Life: Daisuke Kobayashi, Influencer Marketing Specialist at OPT
Daisuke Kobayashi is an influencer marketing specialist at OPT agency in Japan. Not only is he knowledgable about the global trends in the influencer marketing industry; he also shares what’s happing in the Japanese market to the rest of the world. As a result, he receives inquiries from global...
Takumi Appoints Mary Keane-Dawson as Group Chief Executive to Accelerate Growth
Following a year of rapid growth, Takumi has announced Mary Keane-Dawson as the group chief executive to spearhead Takumi’s development. Former non-executive board member Keane-Dawson will take the helm from the company’s London headquarters and will be supporting the global management team, taking over from Adam Williams. Having...
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