Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
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Sideqik and Partnerzie Team Up to Create New Campaign Measurement Tools
Sideqik has announced its integration with SaaS platform Partnerize. The new partnership will enable brands to better quantify, grow, and optimise their influencer programs and understand the true ROI of those campaigns. Users of either service will be able to search and identify affiliates, advocates and influencers using Sideqik’s...
Less Focus on Likes – Where Are We With Instagram Likes?
When Instagram released the news that the platform was removing likes, brands and advertisers were sent into a frenzy. With so much influencer marketing based around like counts, what would happen to the previous system of identifying success in the influencer industry? We’re starting to see the shift and...
Byte Pilots its Partner Program, Giving Creators Monetization Options
New video app Byte has released the initial details of its partner program, which will give creators monetization options alongside other benefits such as direct contact with the company, access to experimental features, meet and greets and Byte apparel. During the program pilot, the company said 100% of ad revenue...
#IMA20: Q&A With Category Sponsor Tagger
We couldn’t be happier that Tagger is sponsoring the Grand Prix category and the welcome drinks at this year’s Influencer Marketing Awards taking place at Sheraton Grand in London on March 25. We spoke with Diogo Felippelli, CMO of Tagger Media, about what makes a campaign stand out...
Instagram Tests IGTV Ads So Creators Can Monetize Video Content
Instagram is testing new ways for creators to earn money from the video content they post on IGTV. Reverse engineering whizz Jane Manchum Wong Tweeted that Instagram is testing a partner program that would let creators monetize their content by running short adverts on their IGTV videos. Alexandru Voica, EMEA...
TikTok Marketing 101: How to Capitalise on TikTok Now
In three years, TikTok has amassed over 500 million downloads on the Play Store and over 800 million in the Apple Store. Like other social media platforms, TikTok plays directly to that human need for expression. One could argue that it may appear to be a more appropriate platform for...
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