Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
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New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
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YouTube Adds New Updates For Creators
YouTube is launching a series of new updates to help creators enhance their content and moderate their channel. Audience activity All creators on the platform will now be able to access in-depth analytics that includes being able to see what time their audience is most active online. This data will...
TikTok Set to Deliver First Presentation to NewFronts Advertisers
TikTok will join the likes of YouTube and Hulu as they present to advertisers at the IAB’s first-ever virtual NewFronts event. NewFronts organisers said that this year’s events will respond to the “major shift in audience behavior and subsequent surge in streaming” that’s occurred as consumers are...
Instagram Live Videos Can Now Be Saved to IGTV
Instagram announced that users can now save their Instagram Live videos to IGTV. Until now, IG Live streams have only been available to view during the live broadcast when it appears in the Stories section of the app. As they take place in Stories, the videos disappear after 24 hours....
Creators Are Losing 33% of Their Income As a Result of COVID-19
A new report from UK-based performance agency Attain found that 65% of Instagram creators have posted less sponsored content in the eight weeks starting March 12 in comparison to the eight weeks prior. The decrease in sponsored content has resulted in an average loss of £16,635 ($20,537) in...
One in Five Influencers Say Brand Collaborations Are Main Source of Income
According to the UK Influencer Survey 2020 published today by Vuelio in partnership with Canterbury Christ Church University, one in five influencers (including bloggers, vloggers and Instagrammers) say brand collaborations have become their main source of income. This figure has doubled since 2016, up from 8% in 2016 to 19%...
Measuring Influencer Emotion: Moving Beyond the Reach Economy
We work in a constantly evolving industry. With influencers in anything but short supply, multiple platforms appearing every week, and the point of contact between brand and consumer is increasingly blurred ― proving the effectiveness of an individual campaign, or even the performance of a singular piece of content, can be...
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