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The Creator Craft Awards are debuting at CreatorFest 2026.
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New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
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How Shopping Habits Are Changing As States Lift Lockdown Restrictions
As certain States begin to reopen in the US, online marketplace IZEA surveyed 1,214 US internet users to help understand the shift in consumer shopping habits and the long-term impact of this. Out of those surveyed, 75% said they are spending more time online since being impacted by Coronavirus,...
Q&A: Activating User-Driven Content During These Unprecedented Times
Erin Craft, VP of content and creative at Centerline Digital tells us about why brands should activate user-driven content during the crisis, including the types of “brand advocates” that should be used for these campaigns and the steps marketers need to take to create a cohesive user-generated campaign. Why should...
TikTok Unveils Debut TV Ad in UK
TikTok unveiled its debut UK TV ad campaign, called ‘A Little Brighter Inside’. Artists such as Tinie Tempah and Little Mix and chef Gordon Ramsey and Olympic star Tom Daley will feature alongside TikTok stars that have seen a growth in followers during lockdown. One of the TikTok stars appearing...
Influence for Good: The Talent Using Their Platforms For Positive Purpose
The last couple of months have been a testing experience for us all but there is light at the end of the tunnel. As I write this, we are anticipating a relaxation of the lockdown measures to be announced very soon, giving us hope that life will slowly start to...
Julius Acquires HYPR to Streamline and Scale Influencer Marketing
Julius Works announced the acquisition of HYPR Brands for an undisclosed sum. The two software solutions streamline, simplify, and scale influencer marketing for brands and agencies such as Nike, Revlon, and Pepsi. As a result of the acquisition, Julius will merge the best features of both platforms, including Julius’ detailed...
A Day in the Life: Ana Thorsdottir, Head of Business Development & Partnerships, EMEA at Tagger Media
During her time as head of influencer marketing at MediaCom for two years, Ana Thorsdottir consulted and worked with some of the biggest consumer brands including Mars, Coca Cola, Brand USA, Suntory, Shell and Boots, all while using the Tagger SaaS software that helped make her team more efficient and...
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