Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
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New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
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Facebook Gaming Updates Help Video Creators Monetize Content
Facebook Gaming announced two new updates that will help video creators monetize their content on the platform. Level Up creators who have at least 250 returning weekly viewers will now be able to access Fan Subscriptions. This allows fans to pledge a monthly donation to their favourite creators in return...
Directory Q&A: Group RFZ
We chatted with one of the featured influencer measurement firms to find out how you can demonstrate the effectiveness of your influencer campaigns. Who is Group RFZ? Group RFZ is a global digital measurement firm that helps clients understand and demonstrate the impact of their influencer marketing programs. What problem(...
Instagram to Review Whether Its Policies Affect the Black Community
Instagram’s top executive Adam Mosseri said in a blog post that Instagram is “taking a harder look” at how the social media platform deals with harassment, verification, content distribution, and algorithmic bias, and is taking steps to “better support the Black community.” After hearing concern about whether or not...
A Day in the Life: Molly Doyle Young, Product Marketing Manager at Impact
Molly Doyle Young’s remit as a product marketing manager includes bringing Impact’s end-to-end influencer partnerships solution to market. She keeps a firm pulse on the influencer marketing ecosystem to understand: 1. Who’s working with influencers, why, how, and what partnership automation support do they need to do...
Nano Most Popular Influencer Tier Over Past Year, Finds Report
Influencer Intelligence’s latest ‘Rise of the Nano Influencer’ report found that nano influencers have been the most popular influencer tier over the past 12 months. The company surveyed 359 marketing specialists on the newest emerging tier of digital influencer. Nano influencers are typically classified as content creators who have...
How To Work With Influencers Now: Content That Works in a Crisis
Brand marketers are understandably anxious about the way forward. After an initial freeze in ad spending to evaluate how to handle the current crisis, many want to again reach out to customers and prospects. The question is, how?Obviously, simply returning to the strategies that worked weeks ago won’t...
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