Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
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New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
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Influencers Will Need to Turn to Audiences to Monetize During Global Crisis
In just a few months, soaring influencer campaigns have all but fizzled in light of budget freezes from brands. Among the many economic casualties of the global pandemic, influencer marketing has suffered as brands cut budgets and freeze programs and campaigns, and the primary currency of the industry, the widespread...
YouTube Creates Multi-Year $100 Million Fund to Support Black Creators
YouTube has announced a multi-year $100 million fund dedicated to “amplifying and developing the voices of Black creators and artists.” CEO of YouTube, Susan Wojcicki, outlined in a blog post what the company plans to do to help support the Black community and do better as a platform. The fund...
How Twitch’s DMCA Emergency Could Benefit the Platform’s Creators
Last week, a series of Digital Millennium Copyright Act (DMCA) copyright strikes rocked the world of Twitch. Predominantly from music record labels, the DMCA strikes were in response to creators using unlicensed music in their broadcasts. Whilst these strikes have sent the creator community into somewhat of a frenzied state...
Alibaba to Recruit International Influencers to Increase Global Sales
Chinese e-commerce giant and pioneer of shoppable videos Alibaba is looking to recruit over 100,000 international influencers this year – rising to 1 million by 2023 – to help brands sell more across the globe through the group’s international retail platform, AliExpress, which claims to have 180 million annual active...
Melissa Waters Joins Instagram as Global VP of Marketing
Instagram has hired Melissa Waters as global VP of marketing at Instagram. As Instagram’s head of marketing, she will be responsible for leading brand and product marketing for its 1 billion-plus monthly users. Waters replaces Gedioen Aloula, who joined Instagram a year ago from HP. Most recently, Waters was...
Grace Victory: How to Support Black Creatives in the Influencer Marketing Industry
In light of the Black Lives Matter movement that is currently gripping the globe, we wanted to hear directly from creators about what it is like working in the industry so we can better understand what is needed to support Black creatives and help create change.Grace Victory is a...
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