Brands Are Shifting Resources to Performance Marketing, New Report Finds
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
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New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
How is AI Impacting Affiliate Publishers?
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-Linked Offers: Promise, Proof, or Problem?
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel...
Publishers to Get “Fairer Deal” in CMA Shake-up
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
Under the Microscope: Content in the Age of AI
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Google: The New Marketplace
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
The Sidemen Changed the Creator Economy. Can it Survive Without KSI?
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
Minecraft Launches First-Ever Affiliate Programme with impact.com
The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation.
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IMA Q&A: Tagger on Winning Industry Choice of Technology
Congratulations on winning the Industry Choice of Technology or SaaS award. What has changed for you since winning the award? Thanks so much! We were all extremely excited to win, especially as it was the award voted for by people in the industry. We’re so grateful for everyone that...
Instagram Hiding Likes: What’s Next?
This year, Instagram was testing a new feature, or, rather, an absence of one. Users from Canada started reporting like counters disappearing from their feed. Are we witnessing the beginning of a new, like-free era of social media? Will it be the end of all warfare and envy on...
#IMS19: Kindred Tells us How to Create a Positive Impact Within Your Digital Community
Alex Packham is the co-founder of new influencer marketplace Kindred and after his panel session at the Influencer Marketing Show, he joined Joele Forrester to chat about the rise of the conscious consumer, how this is changing users’ perceptions and how brands can effectively work with charities and authentic...
#IMA20: Make Your Entries Stand Out From the Crowd
Winning an Influencer Marketing Award is not all about partnering with a big blue-chip brand but demonstrating to judges within your entry, the success, smart execution, careful technology selection, creativity and innovation within a campaign. Having organised dozens of award ceremonies, with judges scoring and debating thousands of entries,...
How Linqia and Arena Used Influencers to Refresh the Vodka Scene with Three Olives Rosé
Linqia delivered a unique twist to a campaign to help Three Olives raise awareness of their new rosé vodka. Partnering with Arena, part of the Havas Media Group, Three Olives developed a new campaign around otherness and #voséallday. With a message of “Finding Otherness,” this campaign celebrated anomalies, peculiarities, and...
#IMS19: Whalar Shares How Neuroscience is Changing Influencer Marketing
Whalar’s SVP of research and analytics, Ian Forrester, delivered a solo session that went down a storm at this year’s Influencer Marketing Show as he spoke about the groundbreaking work he has been carrying out at Whalar. Talking Influence’s Joele Forrester was lucky enough to catch him...
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