Brands Are Shifting Resources to Performance Marketing, New Report Finds
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
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New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
How is AI Impacting Affiliate Publishers?
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-Linked Offers: Promise, Proof, or Problem?
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel...
Publishers to Get “Fairer Deal” in CMA Shake-up
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
Under the Microscope: Content in the Age of AI
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Google: The New Marketplace
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
The Sidemen Changed the Creator Economy. Can it Survive Without KSI?
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
Minecraft Launches First-Ever Affiliate Programme with impact.com
The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation.
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#IMS19: Tagger Media on How to Leverage Ethical Data in the Influencer Marketing Space
Tagger Media’s Dave Dickman moderated a panel discussion that tackled data privacy in the age of influencer marketing at this year’s Influencer Marketing Show. Tagger is an influencer marketing solution platform that allows brands, agencies, and media companies to maximise their influencer strategies throughout the planning, discovery, activation...
How to Stop Wasting Your Influencer Marketing Budget
Influencer marketing is like the cool kid in school. No one doubts their popularity, and everyone wants to be them. The channel’s success is even measured with ‘likes’, a vanity metric that brands have been paying millions for. However, is being the new popular marketing channel on the block...
FTC Publishes New Disclosure Guidelines for Influencers
The US Federal Trade Commission (FTC) has released a new guide ‘Disclosures 101 for Social Media Influencers‘ which aims to inform influencers on how and when they should disclose their partnerships with brands to their followers to comply with the law. The guide includes pointers on when a disclosure is...
Whalar’s Biggest 2020 Trend Prediction: The Rise of Influencer Advocacy
Whalar has today released its 2020 Influencer Trends Report, a definitive guide for marketers to the cultural and visual trends that will arise in the industry next year. Having analysed more than 15,000 creators around the world, the biggest trend Whalar predicts is the continued rise of influencer advocacy,...
Fourth Floor Creative Launches Takeaway Event Series For Brands
Bristol-based content and influence agency Fourth Floor Creative is launching a new series of content marketing events to educate food and drink brands on social video. Big social media names will lift the lid on their success secrets at the Bristol networking Takeaway events, the first of which is...
Nielsen Launches Influencer Campaign Measurement Tool
Global measurement and data analytics company Nielsen has launched a measurement solution to help advertisers assess the effectiveness of influencer marketing. The Nielsen Influencer Brand Effect solution is a measurement tool designed to help brands and agencies measure the effectiveness of their influencer marketing activity against brands’ goals and metrics...
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