How to Stop Wasting Your Influencer Marketing Budget
![How to Stop Wasting Money on Influencer Marketing](/content/images/size/w1200/wp-content/uploads/2019/10/How-to-Stop-Wasting-Money-on-Influencer-Marketing.jpg)
Influencer marketing is like the cool kid in school. No one doubts their popularity, and everyone wants to be them. The channel’s success is even measured with ‘likes’, a vanity metric that brands have been paying millions for. However, is being the new popular marketing channel on the block enough anymore?The ‘2019 State of Influencer Marketing’ reports that 55.8% of marketers don’t know how to set goals for influencer marketing and consequently understand how it could fit in their overall marketing strategy. This seems to suggest there are a lot of disappointed marketers out there spending budgets but not really knowing what benefit the campaign has brought them.