How to Stop Wasting Your Influencer Marketing Budget
Influencer marketing is like the cool kid in school. No one doubts their popularity, and everyone wants to be them. The channel’s success is even measured with ‘likes’, a vanity metric that brands have been paying millions for. However, is being the new popular marketing channel on the block enough anymore?The ‘2019 State of Influencer Marketing’ reports that 55.8% of marketers don’t know how to set goals for influencer marketing and consequently understand how it could fit in their overall marketing strategy. This seems to suggest there are a lot of disappointed marketers out there spending budgets but not really knowing what benefit the campaign has brought them.