Alex Packham is the co-founder of new influencer marketplace Kindred and after his panel session at the Influencer Marketing Show, he joined Joele Forrester to chat about the rise of the conscious consumer, how this is changing users’ perceptions and how brands can effectively work with charities and authentic brand advocates to make a change for good. Kindred allows people to do good and was born out of consumers increasing calls to want to give back with their everyday purchases.
Watch the full interview above and catch up with all of the highlights from the Influencer Marketing Show 2019. Kindred is the co-sponsor of the Influencer Marketing Awards in March 2020 – book your seat and meet the team there.
