Brands Are Shifting Resources to Performance Marketing, New Report Finds
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
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New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
How is AI Impacting Affiliate Publishers?
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-Linked Offers: Promise, Proof, or Problem?
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel...
Publishers to Get “Fairer Deal” in CMA Shake-up
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
Under the Microscope: Content in the Age of AI
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Google: The New Marketplace
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
The Sidemen Changed the Creator Economy. Can it Survive Without KSI?
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
Minecraft Launches First-Ever Affiliate Programme with impact.com
The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation.
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A Day in the Life: Mike Craddock, Co-Founder of Kairos Group
Kairos Group is a global network of agencies that are pioneering how communities engage with brands and forever discovering innovative ways to provide more value to clients. The company consists of flagship entity, leading influencer marketing and creative agency, Kairos Media; specialist gaming and esports consultancy, Kairos Esports; and Kyma...
How Influencer Fraud is Creating a New Era in Influencer Marketing
Using micro-influencers and macro-influencers to help your business achieve new levels of growth or take your brand awareness to a new level is a tried and true marketing strategy. There is a reason why influencer advertising is expected to grow to a 6.5 billion dollar industry by...
IMA Q&A: The Goat Agency’s Alex Burgess on Winning Industry’s Rising Star
Congratulations on winning the Rising Star award. What has changed for you since scooping the prize? I have been invited to speak at even more industry events, which has been great exposure for both the company and I. We have been contacted by external brands looking to work with us...
Back to Basics: Word of Mouth 2.0
With influencer marketing expected to grow to $15 billion by 2022, brands will have to find innovative strategies within the field to stay ahead of savvy competitors. The goal of an influencer marketing campaign isn’t to be featured in front of the most followers. The goal is to build...
IMA Q&A: Pulse Advertising on Winning Best Telecoms Campaign
Congratulations on winning the Best Telecoms Campaign award! What has changed for you since winning the award? Winning the award has strengthened our partnership with Deutsche Telekom and the reputation of Pulse Advertising even more. We are looking forward to many new successful campaigns coming our way not only with...
#IMA20: Q&A with Category Sponsor CreatorIQ
We’re excited to have CreatorIQ sponsoring a category at the 2020 Influencer Marketing Awards at Sheraton Grand Park Lane in London. We chat with Kam Zulawski, MD of EMEA at CreatorIQ, about influencer ROI, long-term partnerships and the awards ceremony taking place on March 25. Firstly, can you...
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