Brands Are Shifting Resources to Performance Marketing, New Report Finds
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
How is AI Impacting Affiliate Publishers?
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-Linked Offers: Promise, Proof, or Problem?
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel...
Publishers to Get “Fairer Deal” in CMA Shake-up
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
Under the Microscope: Content in the Age of AI
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Google: The New Marketplace
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
The Sidemen Changed the Creator Economy. Can it Survive Without KSI?
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
Minecraft Launches First-Ever Affiliate Programme with impact.com
The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Instagram’s Removal of Likes Reflects Society’s Call For More Authenticity Online and Brands Should Pay Attention
Last week, Instagram announced that it will begin testing a feature globally that will hide likes from showing publically on certain accounts. Rather than displaying the number of likes a post has received, it will appear as ‘Liked by [user name] and others’, allowing only the post’s creator to...
Q&A: #IMA20 in Association with Kindred
Following the success of this year’s Influencer Marketing Awards (IMAs), the ceremony is returning on March 25, 2020, in association with new marketplace Kindred. Kindred has just launched and has many tricks up its sleeve to shake up the influencer marketing space as we know it. That’s why...
Instagram Live Video: Three Years On
Today marks three years since the introduction of live video to Instagram. The launch of Instagram Stories earlier in 2016 prompted a shift in attitudes towards the platform, encouraging a more informal and ‘real’ presentation of influencers to their followers –and since the introduction of shoppable links they have become...
CreatorIQ’s 2020 Influencer Marketing Trend Predictions
2019 was another important year for influencer marketing, as the industry’s growth shows no sign of slowing down. Kam Zulawski, MD for EMEA at Creator IQ, shares key insights on what he thinks 2020 has in store for the influencer marketing economy. CGI influencers and AI Next year will...
IMA Q&A: Kairos Esports on Winning the Most Effective Campaign for ROI
Congratulations on winning the Most Effective Campaign for ROI award. What has changed for you since winning the award? Winning the award last year was a huge achievement for us and a great way to showcase our results-focused approach. Since then we have continued to grow as an agency...
#IMS19: Q-83 On Why Content Creators Are Social Publishers
After his solo presentation at the Influencer Marketing Show, Anthony Richardson, managing director of Q-83, chatted about why he thinks content creators are in fact social publishers, how to get your hands on transparent data, and how we can all help professionalise the industry. Richardson founded Q-83 just...
Recommended
