Brands Are Shifting Resources to Performance Marketing, New Report Finds
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
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New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
How is AI Impacting Affiliate Publishers?
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-Linked Offers: Promise, Proof, or Problem?
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel...
Publishers to Get “Fairer Deal” in CMA Shake-up
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
Under the Microscope: Content in the Age of AI
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Google: The New Marketplace
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
The Sidemen Changed the Creator Economy. Can it Survive Without KSI?
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
Minecraft Launches First-Ever Affiliate Programme with impact.com
The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation.
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IMA Q&A: Pegasus on Winning Best Food & Drink Campaign
Congratulations on winning the Best Food and Drink as well as the Best Health Campaign award at the Influencer Marketing Awards. What has changed for you since winning the award? Simone Stevens: Winning these awards was not only exciting for our client and us as it represented all the hard...
TikTok Beta Tests Shoppable Videos to Utilise Social Commerce
TikTok has revealed it is beta testing shoppable short-form video posts, allowing influencers on the platform to place social commerce links within their posts. The test was first revealed by a TikTok engineer on a popular Chinese web forum and later shared by Fabien Bern, founder of Chinese influencer...
Q&A: The Risks and Rewards of TikTok
As TikTok continues to grow with nearly 800 million lifetime installs, many marketers worry that if they haven’t already created a marketing strategy, they’ll be left behind, but marketers should resist the urge to panic and access whether it makes sense to get involved in the first place....
IMA Q&A: MSL on Winning the Grand Prix Award
Congratulations on winning the Best Family & Parenting Campaign, Most Effective Collaboration or Partnership award and the Grand Prix. What has changed for you since winning the three awards? Thank you! We’re delighted to have won three awards for our #BehindClosedDoors campaign. Since then we’ve gone from strength...
Industry Responds to Instagram Hiding Likes
When Adam Mosseri, CEO of Instagram, announced back in April that Instagram will be testing hiding likes from the public eye in certain countries, the industry had plenty to say on the matter. Whilst the platform has already experimented with the new feature in seven countries including Canada and Japan,...
Average Cost For a Sponsored Post on Instagram Has Risen 44% From 2018 to 2019
According to a new report by IZEA, the average cost per sponsored post on all platforms has risen dramatically over the past five years. On Instagram, the average cost for a sponsored post has risen 44% from 2018 to 2019 alone, whilst the 2019 YouTube videos command a premium of...
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