Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
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#IMA20: The Exclusive Shortlist Party Hosted by Kindred
On Wednesday evening, the stunning House of St. Barnabas, a private London-based members’ club run as a charity to help those who have experienced homelessness, played host to the exclusive Influencer Marketing Awards shortlist party hosted by Kindred. It gave this year’s finalists and event sponsors the chance to...
Secure Your Early-Bird Tickets for the Influencer Marketing Show NYC
Following the announcement of the inaugural NYC Influencer Marketing Show, a limited number of early-bird tickets for our first-ever US event are now officially on sale. The one-day event taking place on May 20 in New York will bring the leading agencies, technologies and influencer marketing gurus together under one...
Does 5G Hold the Key to the Evolution of Influencer Marketing?
The marketing landscape has transformed significantly over the past few years, with the introduction of new strands such as influencer marketing, which have rapidly changed the outlook of the sector. More than ever, consumers are being swayed by content creators in their decision-making.2019 saw a wave of the highest-quality...
A Day in the Life: Daisuke Kobayashi, Influencer Marketing Specialist at OPT
Daisuke Kobayashi is an influencer marketing specialist at OPT agency in Japan. Not only is he knowledgable about the global trends in the influencer marketing industry; he also shares what’s happing in the Japanese market to the rest of the world. As a result, he receives inquiries from global...
Takumi Appoints Mary Keane-Dawson as Group Chief Executive to Accelerate Growth
Following a year of rapid growth, Takumi has announced Mary Keane-Dawson as the group chief executive to spearhead Takumi’s development. Former non-executive board member Keane-Dawson will take the helm from the company’s London headquarters and will be supporting the global management team, taking over from Adam Williams. Having...
FTC to Review Influencer Marketing Rules
The US Federal Trade Commission (FTC) said in a statement that it will “seek tougher penalties” for brands disguising their advertising as an authentic endorsement or review on platforms like Instagram, YouTube, and TikTok. According to TechCrunch, FTC commissioner Rohit Chopra published the statement after the FTC voted 5-0 to...
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