Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
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A Day in the Life: Esme Rice, Marketing Director at Tailify
At the start of 2020, Esme joined team Tailify as the marketing director to help the agency grow alongside the booming influencer marketing industry. As a new starter, her role has involved a lot of strategy planning thus far but the company is now getting into the exciting phase of...
The Fifth Launches New Talent Management Agency – The Fifth Talent
Influencer marketing agency The Fifth has just announced the launch of a new diverse, social-first talent management agency, The Fifth Talent. The news follows a successful first year for The Fifth, which continues to grow its international reputation and work with leading brands including TikTok, Lucozade and Marc Jacobs. Born...
Whalar Hires Target’s Influencer Marketing Head Karyn Spencer as SVP of Partnerships
Target’s head of influencer marketing, Karyn Spencer, has joined Whalar as SVP of partnerships, a newly created role. Spencer joins following a period of rapid growth for Whalar’s US business and she will be tasked with expanding the company’s relationships with both brands and creators. Spencer brings...
Has Your Brand Thought About Co-Creation with Influencers?
Influencers can be lazy. Granted, not all of them but some have definitely become accustomed to being treated in a certain way and having a certain lifestyle, which has led to a level of laziness in the industry. Before marketers scoff smugly and influencers stop reading, this is because of...
Measurement Takes Centre Stage as Influencer Marketing Grows According to Linqia Study
This year, the influencer marketing sector will see more growth, deeper impact, and greater reach according to Linqia’s fourth State of Influencer Marketing 2020 report. The study surveyed 192 marketers on how brands and agencies are using influencer marketing and how they plan to leverage the channel in 2020....
CreatorIQ Embarks on European Expansion to Meet Growing Demand
Influencer marketing platform CreatorIQ announced today that it is expanding into France and Germany as part of its growth strategy as demand for influencer marketing software increases. This follows a successful year for the company, having received a $12million investment from TVC Capital and Unilever Ventures, and opened its EMEA...
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