
Measuring success
As brands and campaigns get savvier, so will tracking, measuring, and reporting. When measuring the success of influencer programs, respondents were mixed with their assessments but overall, engagements came in on top at 71%, a decrease from last year when engagement was selected by 89% of marketers. Brand awareness and impressions were also important at around 60% each. Linqia assumes the benchmark for content quality as a measure for success will continue to rise. “Quality of the content is now so important, marketers rank it above product sales as a measure of success,” commented Alizadeh.