Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
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Why More Brands Want to Include a Content Usage Rights Clause in Their Contracts
Today’s consumers don’t always trust this kind of traditional advertising, finding it overly ‘salesy’ and inauthentic. In recent years, there has been a large uptake in brands opting for influencer-generated content. That is, any content – be it images or videos – which an influencer creates in a collaboration with...
Are Virtual Influencers a Threat to the Influencer Community?
As the world becomes increasingly digitised, more brands and advertisers are incorporating graphic design and online media into their marketing strategies. For the influencer industry, this presents in the form of virtual influencers. Although virtual influencers are not a new trend, their appearances are becoming more frequent and normalised in...
Should Influencer Marketing Become Performance-Based?
Spending on influencer marketing continues to rise, with Business Insider predicting that investment in the sector will reach $15 billion annually by 2022. With so much money being invested, marketers can no longer approach this channel as a pure awareness effort tied to paying flat fees to celebrity endorsers. Influencer...
How to Give Your Instagram Follower List a Spring Clean
As social media platforms grow, people look for ways to connect with friends, become an influencer or advertise. But with this growth, accounts pile up and it can be hard to declutter your follower and following lists. People are constantly using Instagram and creating accounts and engaging with others. In...
TikTok Adds New Reporting Features to Creator Marketplace
This week, TikTok announced in an email to Creator Marketplace users it will be rolling out new campaign reporting features on its TikTok Creator Marketplace app. “With a new decade underway, what better time to take your TikTok campaign measurement into the future! We are proud to announce an important...
Hearst UK Partners With Sixteenth Agency to Leverage Editorial Talent
Hearst UK is partnering with digital talent agency Sixteenth on the launch of the Hearst Influence Network to leverage the editorial talent across its network. The publisher of 26 brands, including Elle, Cosmopolitan, Country Living and Esquire, hopes the in-house talent and influencer initiative will grow and develop Hearst’s...
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