Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
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TikTok Introduces Content Advisory Council to Develop Content Policies
Last year, TikTok partnered with corporate law firm K&L Gates to advise the platform on its moderation policies. Now, TikTok announced it is introducing a new initiative, known as the TikTok Content Advisory Council. It has revealed the tech and safety experts who will be the company’s...
A Day in the Life: Saiful Islam, Co-Founder & Director of Storytelling at M.I.N
Saiful Islam is co-founder of M.I.N, an agency that helps brands such as BBC, Rubicon and Co-op understand, connect and engage with the global Muslim market, worth over $2 trillion. Since its launch in 2017, M.I.N has been helping provide Muslims with the tools to share...
Are Influencers Being Left in the Dark Over Social Media Guidance?
Vying for the attention of consumers, brands are increasingly turning to social media, and in particular, influencers, to reach their target audiences and promote their products in a seemingly genuine way. However, influencer marketing poses a number of challenges, both for consumers trying to distinguish between editorial content and advertising...
World Health Organization Livestreams on TikTok
TikTok knows its users are concerned as views and engagement on trusted content around coronavirus continue to rise. In response, TikTok is partnering with the World Health Organization (WHO) to provide trustworthy information, offer tips on staying safe and preventing the spread of the virus, and dispel myths around COVID-19....
The UK Government Partners With Influencers to Combat COVID-19 Misinformation
In a bid to combat misinformation being shared online, the UK Government has announced it is partnering with social media influencers to help share accurate information about the COVID-19 pandemic. Currently, social media platforms are trying to fight this misinformation and fearmongering, and social media influencers can help reach audiences...
Coronavirus Update: Cancelled and Postponed Marketing Events
The evolving health concerns around the COVID-19 pandemic is disrupting business travel and global events at pace due to the concern concentration of people in enclosed spaces and ad budgets freezing. Talking Influence is monitoring industry events and the current status of events is as follows. Influencer Marketing Awards and...
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