Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
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Talking Influence COVID-19 Statement
The wellbeing and safety of our partners, delegates and team are of utmost importance and we have therefore been working proactively for some time with our venues and suppliers on contingency plans for our events. Many of which fall during the anticipated COVID-19 coronavirus peak. Based on the information we...
Putting the Shine Back into Influencer Marketing
Dismissed by most marketing grown-ups just a few years ago as a frivolous, risky medium, influencer marketing these days is an all but essential channel for consumer brands. Influencers can be authentic and compelling in an age of wandering attention spans and ad indifference, and the commercial side has professionalised...
FTC Fines Detox Tea Company $1 Million Over Misleading Instagram Influencer Ads
Last week, the Federal Trade Commission (FTC) filed a complaint against detox tea company, Teami for promoting misleading health messages across social media. Teami’s 30 Day Detox Pack claimed it would help consumers lose weight, and that its other teas helped fight cancer, decrease migraines, and treat colds. According...
TikTok vs Instagram – Where to Spend Your Budget
The last decade has seen Instagram become the most popular network of choice for brands to market their products. With around 32% of internet users on the app and 1 billion monthly users worldwide, its influence is unparalleled. However, with Gen Z now insisting on brand authenticity, less photoshop and...
Finding the Right Balance of Data and Human Insight
More and more, in a world where follower numbers and likes can hold far more power than logic, creativity and strategic thinking, it’s easy for brands and agencies to fall into the trap of relying heavily on quantitative data metrics to inform campaigns and strategies. The fine line between...
#IWD2020: Making the Influencer Marketing Industry More Gender-Equal
This International Women’s Day 2020 is all about #EachforEqual . Ahead of Sunday, we asked several women in influencer marketing how collectively, as an industry, we can help forge a gender-equal environment so aspiring individuals can flourish – whether that’s personally, in the workplace or online. Emma Harman, managing director,...
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