Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
In This Together: Digital Voices Partners With NHS on Stand Up, Step Forward Campaign
In This Together, aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others to do something similar, and showcase how brilliantly creative and reactive our industry is. This time, we want to give a...
Billion Dollar Boy Becomes First Influencer Marketing Agency Accepted into the IPA
Billion Dollar Boy has become the first-ever dedicated influencer marketing agency to be admitted to The Institute of Practitioners in Advertising (IPA). The agency will now work closely with the IPA to help build and develop influencer marketing as a viable channel within the advertising and media industry and help...
Vamp Secures $8.5 Million Funding Round
Influencer platform Vamp has secured an $8.5 million round led by Investec, exceeding the company’s original target of $5-8 million. The funding round came from e xisting investor Perennial, new investors The Thorney Investment Group, and SpringCapital, as well as the Investec Emerging Companies Fund I. Vamp will...
How COVID-19 Could Impact Virtual Influencers
Virtual influencers are fully fabricated online personalities. The most popular ones have teams of people behind them, ranging from voice actors to artists who specialise in computer-generated animation. Many marketers wonder what kind of impact — if any — COVID-19 could have on virtual influencers. Virtual influencers could reduce Coronavirus misinformation One...
Creators Are Generating 89% More Sponsored Content on Twitch
Amazon’s Twitch is more popular than ever. Content consumption on Twitch is up 79% in April compared to the start of the year according to data from Gamesight. There is typically an average of 1.3 million people tuning into content on Twitch at any given moment, even before...
Influencer Marketing in the Time of COVID-19
As quarantine takes effect in many countries around the world, brands and influencers have had to adapt quickly to navigate a new landscape where priorities have shifted and actions may be highly scrutinised. In March, we saw major shifts in the types of content and even platforms where influencers were...
Recommended
