In This Together, aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others to do something similar, and showcase how brilliantly creative and reactive our industry is.
This time, we want to give a shoutout to YouTube influencer marketing agency, Digital Voices, which has partnered with NHS Professionals to support its Stand Up, Step Forward, Save Lives campaign.
The campaign
The three-month campaign was created to raise awareness of NHS Professionals’ COVID-19 Rapid Response service and attract more healthcare professionals back into the service. Digital Voices is running the YouTube creator outreach for the campaign that also includes OOH, TV and social media paid spend.
The campaign launched last week to accelerate the staff bank registration process and move qualified nurses, doctors, final year medical students and other healthcare professionals to the frontline as quickly as possible.
To reach these health care professionals, Digital Voices has recruited YouTube creators whose audiences are either interested in medical education or heavily concentrated in the UK to access the right target audiences. Creators will integrate the messaging into YouTube videos reaching the right target audiences of medical professionals in the UK. All the content creators are supporting the cause on a pro-bono basis.
“YouTube is a great platform for deep diving into content and education niches. We specifically wanted to target healthcare professionals and medical students in the UK, so partnered with medical student and education channels with audiences who are likely to be from that professional background and with the new British lockdown YouTube phenomenon Virtual Pub Quiz, that has about 150,000 viewers tune in to Jay’s YouTube quiz livestream every week. It’s a real privilege to be able to help NHS Professionals hit their recruitment targets for the rapid response bank in the fight against Coronavirus,” said Jennifer Quigley-Jones, founder and CEO of Digital Voices.
Supporting the community
“We are honoured to be working on the most important campaign of our lifetimes, recruiting staff back into the NHS at this time of national crisis. YouTube is the perfect medium to help broadcast the campaign’s message. It offers deep engagement and the opportunity to target the right audience at the right time, with record numbers of people turning to it during lockdown. We have been overwhelmed by the interest of content creators wanting to work with us to support this vital campaign in creative ways. Their ability to influence has never been needed more,” said Quigley-Jones.
“Stand Up, Step Forward, Save Lives is answering the clear call from the healthcare community keen to help on the frontline by providing a simple route to get there. NHS Professionals provides one of the fastest and most straightforward ways back into the service, if you’re a student nurse, retired healthcare professional, or if you’re already in the system and would like to work additional shifts,” commented NHS Professionals’ chief executive, Nicola McQueen.
