Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
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A Day in the Life: Adam Bowdery, Talent Manager at The Fifth
Adam Bowdery joined The Fifth agency as a talent manager in January this year. Now the team is working from home, he tells us how his routine has changed and what his working day looks like in this lockdown edition of A Day in the Life column. 7:30am: It’...
Understanding the Different Outcomes of Influencer Marketing
Using influencers to market a business is the way to go these days. After all, word of mouth is the most trusted source of brand information, whether that be from your mom, colleague, or best friend. The requirements of an influencer are to firstly be recognised as an authority in...
ASA Issues Warning to ASOS and Zoella For ‘Unclear’ Instagram Post
ASOS and influencer Zoe Sugg (AKA Zoella) have been warned by the ASA after one of Sugg’s Instagram posts was not disclosed suffieciently, according to the advertising watchdog. In July last year, Sugg posted an Instagram story from her official account that featured an image of her wearing a...
Have Your Say: We Want to Hear Your Thoughts
Take the survey and tell us your thoughts and opinions about Talking Influence. We want to know how you are navigating through the crisis and understand what you want to hear and learn more about so we can tailor content and services to what you need. At Talking Influence, we...
Whalar Launches Purpose-Led Creator Marketplace
In time for Earth Day today, Whalar has launched The Change Collective, a curated creator marketplace that connects brands with creators dedicated to using their influence to affect positive change on issues including sustainability, equality and health. Having been in the pipeline for over a year, Whalar’s Change Collective...
Levi’s Partners With TikTok to Bolster Social Commerce Efforts
Like most retailers, iconic denim brand Levi’s has had to shut its physical shops due to the global pandemic. To reach its shoppers in a new way, grow its digital business, and expand its social commerce efforts, Levi’s partnered with TikTok for its “Shop Now” program. Though its...
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