Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
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New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
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How Social Distancing is Sparking More Creative Content
For influencers and content creators, social-distancing has been a catalyst for creativity and content creation. The creativity of influencers isn’t a new phenomenon. However, social distancing has helped to illuminate the talents of this group and validate them as a viable and smart option for brands as strategies and...
Is There Too Much Tech in Influencer Marketing?
In response to this weekend’s news of social media colossal, YouTube, shuttering the self-service program included in their influencer marketing platform, FameBit, we were inspired to ask, ‘is there too much tech in the influencer marketing industry?’ Influencer marketing is a tool brands have been using for much longer...
Facebook Launches Shops to Help Businesses During Pandemic
Facebook has announced the launch of Shops – its biggest move into e-commerce yet. The new commerce feature will allow businesses to set up online shops on both Facebook and Instagram for free. The news was announced during a Facebook Live session with Mark Zuckerberg, who said: “If you can’t...
Disney’s Former Head of Streaming Becomes TikTok’s New CEO
Kevin Mayer, Disney’s former head of streaming, leaves to join TikTok as the first CEO at a time of explosive growth for the video platform. As well as his role at TikTok, Mayer will become chief operating officer at ByteDance, TikTok’s parent company. Mayer will provide a link...
Instagram Adds Guides Feature – a New Way to Discover Recommendations
Instagram has just launched a new Guides feature that lets creators curate content in a single location and provides a new way for users to discover curated recommendations on the platform. In light of the global pandemic, the first Guides will focus on wellness content. Guides can be found in...
Cheat Sheet For Influencer Regulation in 16 Different Markets
Undoubtedly one of the hottest and widely debated industry topics in recent months has been the intensified governance from advertising watchdogs on influencer marketing. Multi-million dollar influencer lawsuits are being filed in the US, British courts are banning influencers from promoting certain products and it seems some countries’ regulators haven’...
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