Together with:
Happy Tuesday! We're roaring into Q4 now, everything seems fine, all ready to go, and then Google drops a new core update. Suddenly, everything is on fire, affiliates are screaming obscenities at their screens, and nothing works.
Just kidding, of course, it will (hopefully) not be that bad. But we are curious if you've noticed any immediate changes since its arrival. Or is it still all looking good en route to the holidays? Reply to this email and let us know!
On with the news.
Meeting. Meeting. Meeting... Oh, another meeting.
Meetings are a huge part of affiliate and performance marketing. As everyone says, it's a people-driven industry and partnerships rely on communication.
Instead of trying to manage all of this yourself – "I can do Tuesday - how's that for you? No, ok. Thursday? Nope, not for me... Ummm." – Consider letting Calendar.com take a lot of the work off your hands.
This is an excellent tool that allows you to send a schedule to whoever so that they can book in meetings themselves, amongst other things. Check out their sign-up options here.
In today's newsletter:
- Pick of the day: Making Green with Green – Why sustainability drives bigger profits in affiliate partnerships
- Trending: YouTube introduces links in comments; and a futuristic loyalty partnership
- Top Tip of the Week: Advertisers – don't cut publishers short when switching networks
Pick of the day
Affiliate Marketing Gets Greener: How Sustainability Drives Bigger Profits
We spoke with Tanya Larsen, CEO of questionZERO, about the promising area of green affiliate partnerships, why it's boosting revenue for brands, and how you can draw these strategies into your own programme.
Trending
What's hot on Hello Partner right now
YouTube Rolls Out Hyperlinked Comments Feature, Linking Random Comments to Google Search Results
Users have seen certain keywords link to Google search in YouTube mobile. Is this genuinely providing value, or is it just opening up a universe of spam?
Nectar360 and Marriott Bonvoy Partnership Rewrites the Loyalty Rule Book
The innovative new partnership anticipates a more inter-connected affiliate ecosystem in the future.
AppLovin’s Revenue Surge and Market Cap Gains Signal Shift in Ad Tech
An adoption of machine learning has worked well in today's data landscape.
Tip of the Week
Stay at the top of your game
This week’s top tip takes inspiration from Brandon Wenerd, Publisher and Partner at BroBible.com, who discusses the pitfalls of advertisers switching affiliate networks without notifying their publishers. Advertisers might not think this is a big deal, but it’s a significant issue for publishers. When an affiliate network changes without warning, it can result in broken links, lost revenue, and a hit to SEO, all of which can harm the publisher's site integrity and user trust.
To avoid these negative outcomes, advertisers should keep their publishing partners informed about network changes and aim to work together on the new platform to ensure content and links remain functional. Publishers, on their part, should maintain communication with the brand, and if they notice a switch, alert the advertiser. If the advertiser isn’t responsive, it’s helpful to notify the new network if possible. Free content is not how affiliate works. It’s a partnership, and mutual transparency is key to maintaining successful collaborations.
Amusing Affiliates
Why did the marketer fail at honey harvesting?
Instead of sourcing from the hive, he went B2B.
Jobs
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
