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Welcome back.
It’s a busy time at Hello Partner HQ with lots of exciting work going on behind the scenes for what’s set to be a jam-packed few months — on that, on Thursday we’ll be in London for Awin Think Tank, and before that, the AIP Mixer tomorrow, a place to connect with like-minded people to discuss the quickly evolving AI and partnerships space, more on that below.
This week, we run through the big Meta news and its implications, what resonates with ad viewers, the latest big moves across the industry, what to expect at CJU, and more.
Now, get on with the news.
Last chance to apply to attend CJU
CJU 2026 runs September 14 to 17 in Santa Barbara. 1,000+ marketers will spend three days sharing, learning, and doing business live and face to face.
Join hundreds of brands and publishers and dozens of agency leaders.
In today's newsletter:
- Pick of the day: Meta Agrees to Major Platform Changes in Landmark Settlement for Up to $18bn.
- Trending: In an Ad-Saturated Market, Users are Tuning out, New Study Shows.
- Industry Insight: AI is changing quickly, keeping your finger on the pulse is paramount.
Pick of the day
Meta Agrees to Major Platform Changes in Landmark Settlement for Up to $18bn
The settlement requires the giant to establish significant changes, including daily limits for teenage users and hidden like and reaction counts.
As previously reported prior to the settlement, the outcome could “fundamentally reshape” how Instagram and Facebook distribute content to users, as well as how creators are paid.
Trending
What's hot on Hello Partner right now
What to Expect at CJU 2026
We run through what's coming up at CJU.
Market Movers: August 2026
Our rundown of the latest job switch-ups, M&As, and promotions.
In an Ad-Saturated Market, Users are Tuning out, New Study Shows
So, what do users actually engage with?
How Does the Industry Get AI Disclosure Right?
The IAB has released its updated AI Transparency & Disclosure Framework to achieve greater synchronicity across regional and regulatory variations.
Industry Insight
Stay at the top of your game
This week, we’ve got insights from Phil Norris, who writes about the ChatGPT changes that resulted in a significant uptick in referral traffic to brands.
The shift happened on May 7th, Norris says, with OpenAI referral traffic to monitored brands jumping up 60–65% overnight — this saw homepage traffic increasing dramatically.
But Norris notes there’s a big affiliate question about attribution.
“What happens when an affiliate creates the content that influences the AI recommendation, but ChatGPT sends the customer directly to the brand?”
He advises that programmes should be prepared with a number of measures, from taking on affiliates who build out authoritative and “genuinely useful content,” to measuring assisted influence beyond traditional last-click attribution, something big players are already making moves on.
He adds that there should also be attention paid to which publishers and creators are appearing in AI answers related to your brand/category.
Further, Norris highlights reviewing how codes, first-party tracking and alternative attribution can “protect publisher value,” and says that AI visibility should be treated as part of the affiliate strategy, not just SEO.
“...the journey between publisher recommendation and tracked sale is changing AGAIN. And programmes that wait until the reporting proves it may already be behind,” writes Norris.
Coupled with the recent Reddit news, this is a reminder of just how quickly and dramatically the AI landscape is changing and how important it is to have your finger on the pulse.
Tomorrow we’re bringing together people in the AI and partnerships community to connect and chat about all the latest. We explain more below 👇
Connect at the AIP Mixer
If you’re going to be in London at the Awin Think Tank, don’t miss the chance to get ahead of the AIP conversation. Tomorrow we’re hosting the AIP Mixer, bringing together the people shaping what’s next for AI and partnerships ahead of the AIP Summit in October.
It’s completely free to attend, but spaces are limited, so if you’re thinking about coming, now’s the time to register.
Whether you already have your PI LIVE ticket, you’re considering joining us in October, or you simply want to meet the people working at the intersection of AI and partnerships, come along for the conversation.
When and where? Wednesday 2 September, from 5:30pm at The Commercial Tavern, Shoreditch
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Until next time,
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Madaline Dunn Community Editor Email me Connect with me on LinkedIn |
