Welcome back.
This week, we share insights into the recently launched agency ecosystem, explore the biggest updates in the world of AI — and the affiliate opportunity within it — and hear from Chloe Hall on why content is having its moment in affiliate again.
Plus, we’ve got the latest from the Comparison Shopping Services Group and its open letter to the European Commission, and we look into how social media users are getting around AI-generated content and ads.
In today's newsletter:
- Pick of the day: AI and the Affiliate Channel: Summer Roundup.
- Trending: Who, What, Where and Why: The Agency Ecosystem Has Landed.
- Industry Insight: Social Media Users Are Saying No to Ads and AI-generated Content.
Pick of the day
AI and the Affiliate Channel: Summer Roundup
James Bentley rounds up the biggest news in AI from the summer, and explains how it affects affiliate and partnerships.
From AI connectors moving into the affiliate mainstream, to AI visibility, Google’s publisher opt-out pilot, Reddit and more, Bentley gives us a comprehensive walkthrough of the changes transforming the landscape.
“Fundamentally, I believe affiliate technology has three big jobs:
- Helping people run programmes
- Proving what those programmes are worth
- Creating mutual value for brands and publishers
AI is changing all of these.”
Trending
What's hot on Hello Partner right now
CSS Coalition Pens Open Letter to European Commission on Proposed Paid Search Changes
The group warns against "sleepwalking" into a winner-takes-all environment.
Are Publishers Opting Out of Google's AI Search? The EU is Looking to Find Out
The roll-out of the opt-out was completed on August 31st, but the European Commission wants to know whether publishers will actually use it.
Content Is Having Its Moment in Affiliate Again. Let’s Talk About Why
Chloe Hall breaks down why AI is changing the visibility challenge for brands and how affiliate can connect influence and accountability.
The Dawn of Triangulation: Awin ThinkTank Spells Out Affiliate Opportunity in the AI Era
Influence origins, outgrowing the click, and capturing signals, the show explored how the industry steps into the unknown.
Who, What, Where and Why: The Agency Ecosystem Has Landed
PI LIVE Europe and the Agency Advisory Board (AAB) have unveiled the inaugural Agency Ecosystem, launching with 51 agencies across the affiliate, partnerships, influencer and creator economy landscape.
Industry Insight
Stay at the top of your game
Pinterest users have found a workaround to ads and AI, according to Victoria Gertel Esposito, a Senior UX Researcher and Cognitive Psychologist.
What are they doing? Adding curse words to searches. Victoria says that this reportedly filters out AI-generated and sponsored results from their feeds.
Indeed, the visual discovery engine has been under fire from some users who argue that the platform is now overrun with so-called “AI slop.” Back in February, the platform shared updates to enable users to reduce the amount of AI-generated posts in their feeds, however, this hasn’t eradicated the issue, nor quelled ad overload, according to some users.
Pinterest is continuing to build out its commerce capabilities for advertisers, creators and affiliates, with new tools and partnerships, following moves from other major social platforms.
In marketing, ad personalisation and optimisation is increasingly the name of the game, while Pinterest itself has undergone a transformation into “an AI-powered visual-first shopping assistant.”
But as users push back and find workarounds to avoid disruption, it raises the question of whether platforms should, in fact, change their approach.
“Workarounds aren't a failure to follow directions. They're data. They show you exactly what users value, how they actually think, and shed light on where systems are out of sync with how people work,” says Victoria.
Amusing Affiliates
Jobs
Company: UIB (also known as Union Insurance Services)
Location: Kent, UK
Get your company in front of 6,500+ affiliate & performance marketers by sponsoring this newsletter!
Browse our full media kit for a range of activations across Hello Partner.
Until next time,
|
Madaline Dunn Community Editor Email me Connect with me on LinkedIn |
