The marketing industry has been through many iterations, and we’re now at the dawn of the next era. This year’s Awin ThinkTank delved into what this looks like. Moving on from the age of transmission, social media has turned audiences into networks, and influence has moved from institutions to individuals, attendees were told.
The Dawn of Triangulation: Awin ThinkTank Spells Out Affiliate Opportunity in the AI Era
Influence origins, outgrowing the click, and capturing signals, the show explored how the industry steps into the unknown.
From our partners
CJ’s Dan Staples on Elevating Affiliate’s Value
At PI LIVE, we caught up with CJ’s Dan Staples to delve into the ins and outs of incrementality, emerging tracking challenges, and the future of AI visibility.
/
Rakuten Advertising’s Nick Fletcher Talks Partnerships in the AI Revolution
We spoke to Nick Fletcher, SVP, EMEA at Rakuten Advertising, about unlocking channel growth and the LLM opportunity.
/
Rethinking Q1: 5 Key Learnings from Reward Gateway | Edenred’s Wellbeing Outlook 2027
Is Q1 really the quiet, cautious quarter most brands plan around? Molly Pemberton, UK Merchant Director at Reward Gateway | Edenred, shares lessons from the company’s new Wellbeing Outlook 2027 report.
/
“Visibility Doesn’t Equal Verified Value”: Partnerize’s Maura Smith Talks Creating Payable Outcomes
At PI LIVE, Partnerize’s Maura Smith delved into machine-mediated commerce and the platform’s industry-first integration with Profound.
By
Newsdesk
/