The marketing industry has been through many iterations, and we’re now at the dawn of the next era. This year’s Awin ThinkTank delved into what this looks like. Moving on from the age of transmission, social media has turned audiences into networks, and influence has moved from institutions to individuals, attendees were told.
The Dawn of Triangulation: Awin ThinkTank Spells Out Affiliate Opportunity in the AI Era
Influence origins, outgrowing the click, and capturing signals, the show explored how the industry steps into the unknown.
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