We are sititng between Kane Pixels driving A24’s biggest box office previews with Backrooms and Curry Barker turning a YouTube sketch into the £148M+ Obsession film.
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel...
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
It feels contradictory to say that influencers have an image problem. Meticulously controlling their content output, they are experts in perfecting their personal brand. And yet, a sour reputation seems to have been built up around them. While influencer marketing has soared in popularity, influencers themselves haven’t enjoyed the...
S4 Capital’s creative digital production company MediaMonks has merged with Dutch influencer marketing firm IMA to expand its digital marketing offering. S4 acquired IMA for €10 million and the merger aims to bolster MediaMonks’ ability to reach new customers and expand its digital marketing expertise.Sir Martin Sorrel, executive...
The U.S Navy has created its first YouTube creator campaign in the hope of recruiting more tech-savvy employees. By tapping into digital video and YouTube creators, the Navy hopes to connect directly with potential recruits that may not have considered the Navy as a career option. The military...
In an age where anyone can call themselves an “influencer”, the marketing industry is, understandably, in a state of flux. As the volume of content creators has spiraled and the industry has evolved at pace, a ton of methodologies have circulated on the most effective way to select and partner...
After its rip-roar success this year, the Influencer Marketing Awards (IMAs) return bigger and better for 2020, putting a spotlight on the very best marketers, brand campaigns and technology in the influencer marketing industry. Once again, Talking Influence is proud to be the official media partner of the awards...
When it comes to social content creators, one size does not fit all. They may all have content creation in common, but their priorities, abilities and market value vary across the board. Some have the ability to influence, while others do not. Yet both are hugely valuable to marketers when...
