We are sititng between Kane Pixels driving A24’s biggest box office previews with Backrooms and Curry Barker turning a YouTube sketch into the £148M+ Obsession film.
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel...
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
The Branded Content Marketing Association (BCMA) is a media partner of the 2019 Influencer Marketing Show. We spoke with Andrew Canter, Global CEO of the BCMA, to chat about this year’s agenda, branded content, and influencer regulations. You are a media partner of the 2019 Influencer Marketing Show. What...
Steph Chaplin is the global head of campaigns at Instagram influencer marketing service Takumi. She joined Takumi as an intern before the company had even launched. Since then, she has been an integral part of the core team working to develop and optimise the Takumi platform for brands and influencers...
New marketplace Kindred, which allows online shoppers to make charitable donations as part of their purchases has launched today. Kindred is creating a new global community of conscious consumers who want to do more and give back with their everyday purchases. Kindred was launched by angel investor and founder of...
We sat down with Ian Forrester, global SVP of research, analytics and insight at Whalar before he takes to the stage at the Influencer Marketing Show to discuss Whalar’s latest report on the science behind influencer marketing and what he’s looking forward to at the event next month....
When you think of Japan, some people might remember anime whilst others might visualise “otaku (nerd)”. When it comes to the Japanese market, I guess many people have the same impression. For example, the Japanese population is 126.8 million people. Although this number is not as significant as China...
Social media influencer marketing platform Influencer has announced it has secured £3 million in Series A funding which will be used to drive new innovations and increase global expansion. Co-founded in 2017 by YouTube creator Casper Lee and Ben Jeffries who leads as CEO of the company, Influencer has...
