Brands Are Shifting Resources to Performance Marketing, New Report Finds
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
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New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
How is AI Impacting Affiliate Publishers?
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-Linked Offers: Promise, Proof, or Problem?
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel...
Publishers to Get “Fairer Deal” in CMA Shake-up
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
Under the Microscope: Content in the Age of AI
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Google: The New Marketplace
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
The Sidemen Changed the Creator Economy. Can it Survive Without KSI?
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
Minecraft Launches First-Ever Affiliate Programme with impact.com
The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation.
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#FuturePRoof Guide Tackles Influencer Marketing Governance for PR
According to Markets & Markets, the global influencer market is currently estimated at £4.5 billion in 2019. According to the Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) Annual Report 2018, there were more than 16,000 complaints about 14,000 online ads and social media posts...
#IMS19: Day Two Highlights
After the whirlwind of the Influencer Marketing Show, Day 2 kicked off with another variety of impressive sessions and debates that got people talking and celebrating the best of the influencer marketing industry. Here’s what went down on the second day. Influencer’s value and diversity Justina Raizyte kicked...
#IMS19: Day One Highlights
The Influencer Marketing Show, co-located with PI LIVE, began with a bang this morning at London’s Old Billingsgate. Today saw over 2,500 attendees (the highest ever yet) bustling through the doors for two days filled with educational discussions, copious amounts of networking and insightful panel sessions. Here...
#IMS19: Q-83 on Influencer Fraud and Measuring Influence
With Q-83 a headline sponsor at the Influencer Marketing Show, we thought it best to catch up with the managing director, Anthony Richardson ahead of the two-day event next week. We discuss the likes of influencer fraud, metrics and what he is looking forward at the show. It...
The Rise of the Social Publisher
Have you ever met an ‘influencer’ who likes being called an ‘influencer’? The word influencer has become tarnished. Partly due to the BANJO influencer – an acronym thought up by consultant Scott Guthrie. BANJO stands for the few bad actors within the industry that bang another influencer job out without any...
Eight Reasons Why You Should Attend the Influencer Marketing Show Workshops
At the Influencer Marketing Show this year, four exclusive, carefully curated, deep-dive workshops will allow attendees to get up close and personal with the experts in the influencer marketing industry and delve into areas of the industry that are usually left uncovered. Limited seats remain with each hour-long...
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