Brands Are Shifting Resources to Performance Marketing, New Report Finds
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
How is AI Impacting Affiliate Publishers?
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-Linked Offers: Promise, Proof, or Problem?
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel...
Publishers to Get “Fairer Deal” in CMA Shake-up
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
Under the Microscope: Content in the Age of AI
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Google: The New Marketplace
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
The Sidemen Changed the Creator Economy. Can it Survive Without KSI?
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
Minecraft Launches First-Ever Affiliate Programme with impact.com
The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Influencer Marketing Ethics: Why Doing Good is Good For Business
We’re three times as likely to follow an influencer on social media as we are to follow a brand. Three-quarters of those that follow an influencer go on to tell four more people about the brands, products, and services they have seen the influencer promote. Our love affair...
Competition: Kindred is Offering One Lucky User a Cash Prize for Raising Money for Charity
To celebrate its launch, new marketplace Kindred has announced a competition where one lucky winner will receive a substantial cash prize of £1000 for themselves and £1000 to be given to a charity of their choice. Kindred’s unique model enables users (or ‘advocates’ as they like to call them)...
#IMS19: Post For Rent on Emerging Trends and Staying Ahead of the Competition
This year, Post For Rent is a Gold Sponsor of the Influencer Marketing Show, and we caught up with the CEO and founder, Gary Csiszar to see what he’ll be talking about at the event, how to stay ahead of the competition, and what trends will begin to emerge...
#IMS19: Talent Village on Why We Need to Find True Talent
Talent Village is a Gold Sponsor of this year’s Influencer Marketing Show, which is just around the corner. We caught up with William Soulier, CEO of Talent Village to chat about his upcoming session on finding true talent, and why we need talent-generated content in order to help...
How to Safeguard Brand Value With a Data-First Approach to Audience Integrity
The influencer marketing space has boomed in recent years and with good reason. The combination of an increasingly sophisticated consumer pool, massive upsurge in social media consumption and the rise in ad blockers have made traditional advertising progressively difficult. Step forward ‘influencer campaigns’, which have risen to prominence when it...
#IMS19: BCMA on Branded Content and Regulations
The Branded Content Marketing Association (BCMA) is a media partner of the 2019 Influencer Marketing Show. We spoke with Andrew Canter, Global CEO of the BCMA, to chat about this year’s agenda, branded content, and influencer regulations. You are a media partner of the 2019 Influencer Marketing Show. What...
Recommended
