Brands Are Shifting Resources to Performance Marketing, New Report Finds
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
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New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
How is AI Impacting Affiliate Publishers?
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-Linked Offers: Promise, Proof, or Problem?
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel...
Publishers to Get “Fairer Deal” in CMA Shake-up
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
Under the Microscope: Content in the Age of AI
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Google: The New Marketplace
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
The Sidemen Changed the Creator Economy. Can it Survive Without KSI?
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
Minecraft Launches First-Ever Affiliate Programme with impact.com
The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation.
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Talking Influence 2020 Predictions: Part Two
Next year is only set to be even more exciting as this ever-evolving space continues to go from strength to strength. We asked industry experts to share their biggest predictions for 2020 and performance measurement, sophisticated data and authentic engagements will be on the rise. Owen Hancock, marketing director...
Why True Talent Can Save Retail This Christmas
This year has certainly been a tough year for retail and sadly much of the news coming out of the high street is one of woe. For instance, we’ve seen Debenhams and LK Bennett call in the administrators this year off the back of Maplin, Toys R Us, and...
Partnerize and ZINE Partner to Provide End-to-End Influencer Marketing Measurement
SaaS partner automation platform Partnerize has announced a turnkey integration with global influencer marketing platform ZINE. The integration will give brands a premium influencer discovery process with the tools to help manage and grow their influencer marketing campaigns. As brands call for stronger data and analytics, enterprises using the Partnerize...
Talking Influence 2020 Predictions: Part One
What a year it’s been for the influencer marketing industry. With plenty of debates around regulation, increasing influencer fines, more data available than ever before, and social media platforms starting to take note of the effect it may be having on users, next year is only set to be...
#IMA20: Q&A with Category Sponsor Influencity
Influencity is sponsoring the Best Large Agency category at the 2020 Influencer Marketing Awards at Sheraton Grand Park Lane in London. We caught up with chief strategy officer Francisco Hernández ahead of the glitz and glam evening that will see 28 awards presented in front of over 350 attendees eager...
Where Influencer Marketing is Heading in 2020 and Three Ways to Update Your Instagram Strategy
2019 has proved to be another tumultuous year for influencer marketing. While fears over fake followers rages on, campaigns have continued to achieve great results. While many questioned whether Instagram’s hidden likes trial was the death knell for influencers, a massive 72% of brands revealed they are planning to...
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