Partnerize and ZINE Partner to Provide End-to-End Influencer Marketing Measurement
SaaS partner automation platform Partnerize has announced a turnkey integration with global influencer marketing platform ZINE. The integration will give brands a premium influencer discovery process with the tools to help manage and grow their influencer marketing campaigns. As brands call for stronger data and analytics, enterprises using the Partnerize platform will have the ability to discover, recruit, and onboard influencers to their partner marketing programs from ZINE’s global network. In addition, influencers and brands will be able to assess their revenue contributions using familiar tools and measures.Influencers will be able to search for participating Partnerize-enabled brands in ZINE, apply to their campaigns, and access Partnerize tracking from the ZINE interface.In an industry first, brands will see engagement together with conversion reporting in a single view, providing a rich data set that empowers brands to understand the full impact of their influencer activity.“As influencer marketing starts to evolve into a performance-based payment model, better data and measurement become critical. This integration with Partnerize provides our customers with the conversion data they need. It also gives our influencers the opportunity for broader exposure to world-class brands with whom they can create meaningful and authentic campaigns,” said Caroline Duong CEO and founder at ZINE. “By integrating with ZINE, we are making managing influencer campaigns a more seamless experience for all involved, and providing the most complete reporting possible. For the first time, brands will be able to see engagement metrics such as likes, shares, and impressions for influencer content alongside conversion reporting. This represents a huge leap forward for brands looking to reward influencers based on their true ROI,” said Matt Simmonds, chief product officer at Partnerize.