Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
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YouTube is the ‘Helpful Habit’ the Public Turn to During This Crisis
The Coronavirus outbreak has been a shock to the system for the whole of the ad industry and YouTube creators. Many brand sponsorships are postponed or cancelled and creators who normally support themselves through freelance videography and photography have seen work dry up. While the measures introduced by the Government...
How to Find B2B Influencers Using LinkedIn Sales Navigator
Influencer marketing isn’t just a consumer brand game. Influencers can change the game for your company. If you don’t have one on your team, you could be missing out.Here’s why B2B influencers are so important, how you should work with them, and how to find the...
COVID-19 Lockdown Leads to 24% Increase in Twitch Viewership
According to SaaS platform Upfluence’s new study, viewership on Amazon-owned Twitch has increased 24% during the Coronavirus confinement. Upfluence analysed Twitch data from February 15 to March 22 (just before the UK’s lockdown) to see how social behaviors changed during quarantine. One engagement metric to quantify Twitch activity...
Can Influencer Marketing Prove its Value During Coronavirus?
Brands should not think of content creators and influencer marketing as a section of a marketing strategy but, instead, see them as part of the brand’s creative team. The huge value of content creators goes far beyond their follower numbers and their influence to their ability to build highly...
World Health Organization Partners With CGI Influencer to Help Fight Coronavirus
The World Health Organization (WHO) has partnered with CGI influencer Knox Frost to help inform the younger generation of important Coronavirus best practices. According to Buzzfeed News, the Instagram post is part of the WHO’s COVID-19 Solidarity Response Fund and the campaign will be pro bono. Knox Frost is...
Brands Turn To Influencers For Content Creation Instead of Production Agencies
With agencies temporarily shut and shoots cancelled, brands are turning to influencers for content creation in favour of production agencies according to a study by marketing agency Obviously. Obviously analysed 7.5 million Instagram posts, 260 campaigns and 2,200 TikTok influencers to better understand the ways people are using...
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